Great article on why women need a strong LinkedIn profile.
The blog talks about how reaching out, relationship building and building friendships comes naturally to women. And yet, even though the gender gap on linkedin is now closing, only 5 of the Top 100 LinkedIn users are women.
Here's an excerpt, trying to explain this phenomenon, highlighting the potential difference in networking styles -
- Men are more willing to be transactional networkers than women and engage with people they don’t really know, or even know at all.
- Women tend to prefer fewer and more personal connections.
- Women are reluctant to self promote – in fact many don’t even know where to start.
- Women don’t like to network professionally with friends but men convert business contacts into friendships
- Women are embarrassed about their age and appearance. I know many women who won’t even put a photo on their profiles.